Content Writing for Marketing
Content marketing can be a useful method in order to market your company’s website. Search engines like Google notice fresh content and typically rank websites higher than those that do not update content regularly. For most small businesses writing a blog post on a daily basis is not feasible. That is why you should outsource your content writing needs. Within the search engine optimisation world, we know that Google has a “freshness algorithm” that crawls the web for the latest content.
Blog management software like WordPress and Blogger are ideal as they are easy to use and publish content in a matter of a few clicks. If you already have a website set up but not using WordPress or similar blogging platform, then you could quite easily install it under a directory (like www.mycompanywebsite.com/blog) or subdomain (like blog.mycompanywebsite.com). Both methods are useful as it is a great way of creating internal link juice.
Creating a backlink is simple. Primarily, it is important to make sure that the links are of quality and placed within quality content. Do not keyword stuff the page as Google does not like that. The content writing should be relevant to your industry as this is another important factor when building backlinks. With content writing as a method of creating backlinks, a simple way to do this is with a resource box. Resources boxes can also be used when guest blogging too.
The content of the resource box is typically a micro ‘about me’ section of the author. Usually it will contain the author’s name and the company URL (which creates the backlink you want). Blog posts that are shared through social media platforms then helps the company’s outreach and link popularity. A major take home message is not create duplicate content! Search engines will not index the page as it provides little to no value to the user. What will happen in Google, is that the spiders will cache the content and then place it on a sub server.
SEO Content Writing Service
For most of us, writing content isn’t something that will come naturally. Therefore, why not look into hiring an copywriter. The copywriter will know how to write content for the end user that is reading the content. But also, for search engines and will be able to place your link inside the content writing of the blog post.
Content writing for SEO purposes is somewhat different than just writing down your thoughts in a blog post. You need to have the knowledge and understanding of some key elements such as keyword proximity and keyword frequency. SEO copywriters should have an understanding of how search engines actually operate. Thus the power of well written SEOed content can significantly boost the website in the search engine result positions and generate more traffic.