Split Testing: How to do A/B Guide

Ab split testing

A/B split testing is an effective way to optimise your marketing materials and tweak them for best results. It is a straightforward way to take two different options for web pages, emails, and the like and find out which one will deliver the best results. That way, you can make sure you use the best one going forward and take the guesswork out of deciding which one will appeal to customers more. When even changing the colour of a call to action button can make a real difference to results, these decisions are much easier to make properly with real-world tests than without.

How Split Testing Works

The concept of A/B split testing is simple. If you have two variants of a webpage, email, or other piece of marketing material and you aren’t sure which one will deliver the better performance, then you start off by using both. Of course, you keep them separate rather than using them in conjunction, and this allows you to compare how they perform in real terms.

Simply provide variant A and variant B to different group of customers, and see which one gets more people to buy your products, sign up for your newsletter, or do whatever else you are trying to achieve. For web pages, this is usually done in relation to PPC campaigns. Have two adverts or campaigns (usually identical) live, one pointing to landing page A and one pointing to landing page B. Assuming the adverts are set up with similar budgets and keywords, this should push roughly 50% of traffic to one site and 50% to the other. With emails, the process involves simply splitting your mailing list in half and sending each of those halves a different version. Bear in mind that with emails, it’s not just different designs or content you might want to test but also different sending times or subject lines.

Tracking Split Testing Results

Setting up the split between A and B is not difficult, but this won’t do you any good without a method of tracking results. Obviously, as a bare minimum, you have to know how many customers are coming from landing page A and how many from Landing Page B in order to form a useful comparison. Ideally, you need more information than that.

For web pages, the best method is to use Google Analytics or a similar analytical package. If you aren’t already using these kinds of tools then there are plenty of reasons to start besides reading the results of your A/B split test. Your analytics package will help you to assess the conversion rates of the two sites as a percentage of the people who visited (even if the PPC adverts are identical the exact number of page views probably won’t be. It will also tell you how long people spent on each version of the page before losing interest, and how many clicked through to other parts of your site to find out more before making a decision.

For emails, many business mail clients offer special tools to provide you with similar data for your emails, and even specialist tools for A/B split testing. Alternatively, use different referral links or even different URLs to help build separate data profiles in your site’s analytics tool.

Link Building and Content Writing

Content Writing

Content Writing for Marketing

Content marketing can be a useful method in order to market your company’s website. Search engines like Google notice fresh content and typically rank websites higher than those that do not update content regularly. For most small businesses writing a blog post on a daily basis is not feasible. That is why you should outsource your content writing needs. Within the search engine optimisation world, we know that Google has a “freshness algorithm” that crawls the web for the latest content.

Blog management software like WordPress and Blogger are ideal as they are easy to use and publish content in a matter of a few clicks. If you already have a website set up but not using WordPress or similar blogging platform, then you could quite easily install it under a directory (like www.mycompanywebsite.com/blog) or subdomain (like blog.mycompanywebsite.com). Both methods are useful as it is a great way of creating internal link juice.

Link Building

Creating a backlink is simple. Primarily, it is important to make sure that the links are of quality and placed within quality content. Do not keyword stuff the page as Google does not like that. The content writing should be relevant to your industry as this is another important factor when building backlinks. With content writing as a method of creating backlinks, a simple way to do this is with a resource box. Resources boxes can also be used when guest blogging too.

The content of the resource box is typically a micro ‘about me’ section of the author. Usually it will contain the author’s name and the company URL (which creates the backlink you want). Blog posts that are shared through social media platforms then helps the company’s outreach and link popularity. A major take home message is not create duplicate content! Search engines will not index the page as it provides little to no value to the user. What will happen in Google, is that the spiders will cache the content and then place it on a sub server.

SEO Content Writing Service

For most of us, writing content isn’t something that will come naturally. Therefore, why not look into hiring an copywriter. The copywriter will know how to write content for the end user that is reading the content. But also, for search engines and will be able to place your link inside the content writing of the blog post.

Content writing for SEO purposes is somewhat different than just writing down your thoughts in a blog post. You need to have the knowledge and understanding of some key elements such as keyword proximity and keyword frequency. SEO copywriters should have an understanding of how search engines actually operate. Thus the power of well written SEOed content can significantly boost the website in the search engine result positions and generate more traffic.

Article Writing Service

We offer our Article Writing Service Reviews right here, upfront, no BS. We hope this will help you choose an article writing service based on the experience we have had from previously purchasing their services.

Outsourcing article writing can be a brilliant way to free up time and allow someone else to research and write an article on a topic of your choice. Whether it be for a blog post on your own website, detailed article to create an authoritative piece of knowledge or simply to churn out unique well written articles for part of a link building campaign. Typically, most search engine optimisation companies will outsource this activity. On the topic of SEOs, we’d highly recommend www.seohello.co.uk for your link building needs.

Get your content written for example:

  • Press Releases
  • Blog Posts
  • Ebook Creation
  • Custom Word Count

Some companies even offer to submit your articles to various sites too. Some of the most worthwhile being EzineArticles, PR Buzz, SBWire and PRWeb.

What makes a good article writing service?

The ideal content writing service should be affordable, but more importantly should be of a high quality, preferably written by those that speak English as their first language. We have found that typically this will always be of better value than the cheaper services that are written by non-native English speakers. There are a tonne of companies that offer various service and will write content to your exact specification. Be it for a blog, e-book, homepage copy etc. Good grammar and unique contact are also what you should be getting if you want it to be useful for the target audience and also for search engine friendliness purposes.